Excerpt taken from The Circuit article . . . When Bryan and Barbara Hogan started Afidence three years ago, they vowed to be their clients’ partner, staying above the conflict of interest that automatically arises when an IT services company “partners” with suppliers. Barbara, who serves as VP of Marketing, explains, “We wanted to provide unbiased, real time IT solutions for any sized business – from small companies to large corporations who require enterprise level solutions.”
Afidence has accomplished this, serving as a business advocate and IT provider supporting the Southwest Ohio region with IT Executive Services, Staffing, Support and Projects. What they don’t do, Barbara stresses, “is sell product, nor do we have contracts – we strive to bring our ‘A game’ to every engagement, every day.”
That’s a different philosophy in an industry that in Cincinnati alone hosts over 30 competitors to this small, relatively recent consulting business. But Barbara feels the Afidence approach makes a huge difference. “Because we don’t sell product,” she continues, “that means some pretty specific things: we don’t take financial kickbacks for recommending specific software; we don’t accept SPIFFs; we don’t get our certifications paid for because we sold our clients software they may not have needed.”
About The Circuit:
Since 1994, The Circuit is the "IT" association in the Greater Cincinnati and tri-state region. The Circuit has more than 175 member companies who publish and sell software, hardware and computer-related services, and provide professional assistance to the technology community. With a goal to enhance and grow the IT community in this region, we are an invaluable resource for networking and education.