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3 Reasons You Should Absolutely Use Apple Pay

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3 Reasons You Should Absolutely Use Apple Pay

Apple Pay is an easy and convenient way to pay for your purchases. The need to increase security for payment transactions becomes more evident as retailers continue to report data breaches on a regular basis.  Still, user adoption has been slower than expected. PYMNTS.com reports, “Those who didn’t use Apple Pay in a transaction where they could have (and who had used it in the past) had two primary reasons for not tapping with Apple Pay. As we have seen in past surveys, they either forgot (30.1 percent) or didn’t know that the store they were in offered it (30.1 percent)” (“New Apple Pay Adoptions,” 2015).

Apple has developed a secure and easy-to-use method of making payments from your phone.  Have you made a switch to Apply Pay yet? Here’s why you should.

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Did You Know the iPhone Business is Larger Than Microsoft?

From Henry Blodget at Business Insider

But regardless of what happens, Microsoft can only now look up in awe and realize that a product that was introduced 5 years ago and that Steve Ballmer famously dissed is now larger and more profitable than Microsoft's whole company.”

Stunning is an understatement. While this article seems to focus more on the negative implications to Microsoft, the real story is what good can happen when an organization delivers a “complete” revolutionary solution.  (Well designed.  Well built.  Adequate supply.  Easy to use.  Priced right.)  Apple has now pulled this off with music, phones, and a whole new tablet market.  Wonder what’s next?

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